How To Promote Your Blog: Your Ultimate Guide

Miscellaneous

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A Mommy Blog is a type of blog that focuses on being a mother and raising a family. It’s one of the most common types of blogs, and they usually get a lot of traffic. The problem is, there are a lot more blogs than there are readers.

It’s a very competitive niche, and you have to work hard if you want your blog to be as successful as other Mommy Blogs. The good news is that a person who reads one mommy blog is likely to read others. Therefore, you don’t necessarily have to still another blogger’s readers away; you just have to find a way to make them interested in your blog.

You can do that by promoting it in many different ways. The more ways you get your blog out there, the more chances it has to get noticed. If you want to have a successful Mommy Blog, try promoting it one of these different ways.

How We Chose Our Ratings

We know that bloggers struggle to get traffic and keep it once it does get busy. Blogging success is determined by how many people know about your blog, visit it, and interact on it. As a blogger, you have to promote your blog. We did a lot of research to show you how to promote your blog. To come up with this list, we took the following things into consideration.

  • ​Ease
  • ​Cost
  • ​Effectiveness
  • ​Interaction
  • ​Effort
  • ​Time
  • ​Success stories from other bloggers

If you want to make your blog a success, there are several things you need to do. Figuring out how to promote your blog is of the first steps towards success. Here are 11 ways you can do so.

Create An Email List

Email lists are a great way to reach out to people who read your blog or who are interested in your blog topics. There should be at least one form on your site that asks visitors to enter their email addresses. This is how you collect them. You can use them to create your list and reach out to these people regularly.

 If you find that guests aren’t entering their emails as often as you would, like, you may need to give them an incentive to do so. You can offer a free EBook or anything of value that you have to offer. It doesn’t have to be something big or expensive, just something that will make them curious and give them a reason to enter their email.

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You will then need to set up an email schedule. This will determine how often you send emails to your list. You don’t want to spam the list, but you want to stay relevant in their minds. Weekly emails are a great place to start. You need to pay attention to how many people open the emails and click on them to get back to your site.

This will tell you if your emails are effective and whether or not your list of emails is a good one. If your list doesn’t seem to be interacting, you can always add to it and remove names that are adding them to their spam boxes. You will need to keep up with your list if you want it to be successful.

Guest Blog

A lot of bloggers will make guest posts on other blogs. This allows visitors on other blogs to see what you have to say and get a taste of your writing style. If they like what they read from you, they may want to visit your blog and read more. You should also let other people post guest posts on your blog.

​11 Ways To Promote Your Blog Online

This is a nice way to exchange traffic and bring new people to both blogs. Both bloggers have something to gain from this, and it can lead to a big boost in traffic. You can find other bloggers to guest blog with on blogging communities, forums, and social media pages. If you come across a blog you enjoy, you can also reach out to that writer and suggest a guest blog with them. Optimize The Blog For Search Engines

You probably already have your website optimized for search engines, but you should make sure your blog posts are optimized too. You do this the same way for your blogs. Use the keywords naturally in your blog posts and try to add the ones that most apply to your topics and niche.

You should also optimize your photos. If you are using referral links, optimize those as well. You should treat your blogs the same way you would a website. You want people to be able to find them easily, so you want them to rank higher on the search results of various search engines. If you don’t know how to optimize your blog posts, you can take classes and find tutorials to teach you online.

Comment On Other Blogs

It’s important to be active with other blogs. You should be reading blogs that are similar to yours and interact with them. Comment on blog posts and ask if you can share your link to your blog in the comments. This will let other people who read that blog find your website easily.

This will help you make connections with other bloggers. Many bloggers take turns commenting on each other’s blogs. It’s a good way to support each other but also share traffic. You will need to encourage people to visit your blog and interact with you there as well.

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​If you find that people do come to your blog and comment on your posts, be sure to comment back and answer questions. If people come to your blog and don’t get a response from you, they may not return.

Run A Contest

Contests are a great way to attract people to your blog. It’s hard to resist a freebie or a giveaway. You can do this on a regular basis to increase traffic and views. You want to start with something small that you can easily obtain and send out. It may be a physical item or a virtual one. Moms like getting things for their babies or things for themselves. You have a lot of options with products.

If you are affiliated or have any deals with companies that send you products to review on your blog, you can give away one of these items. This can also encourage people to read your review on the product. You can also go out and buy something small. It could be a pack of bottles, an adorable outfit, or something you use and love.

You can also give away EBooks, and other online items that don’t cost you anything but can still benefit your readers.  Make sure you use the contest to bring traffic to your site.

You can say that the person who shares your posts the most wins or the person that refers the most followers to your social media site can win. Make it fun, but also make it competitive so that people want to help bring you traffic so they can win the prize.

Create A Social Media Page

Social media is a great way to bring attention to your blog. People use social media to find many things, and if they are looking for topics that are covered by your blog, they could find you on social media. You should make a separate page for your blog, so it’s not the same as your personal page. You can connect it to your personal page if you choose.

You should run your social media page like a mini blog. It will need to have links to your blog posts and information about things going on with your blog. If you are running a contest or giveaway on your blog, you need to post about it on the social media page too.

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​When you post a new blog, be sure to mention it on your social media page too. If people are interested in your blog, they may eventually bypass your social media page to get to it. Until then, they know where to find you.

Cross Promote With Other Bloggers

You can talk to other bloggers and ask them if they are interested in cross-promoting for each other. When you cross promote with another blogger, you should talk about that blogger’s posts or blog. You might share the blog, talk about it, interview the blogger, or share their contests and giveaways.

When you share the information for the blogger, your readers and fans are more likely to visit their blog. It works the opposite way too. Another blogger will do the same for you. The blogger may ask you what they can promote for you or may just pick something they like about your blog and share it.

Promote In Forums

Forums are another great place to promote your blog. You can do this several ways. You can make a new profile for your forum and make your username apply to your blog. That way, when people see your comments and look at your name they will relate it to your blog.

Add a signature to your post. This doesn’t have to be your name; it can be the name of your blog. Some forums will even let you add links in your signature. You should always ask before you add anything about your blog to your signature. You should also be active in the forum. You need to start topics and respond to them.

You should try to stick to forums that have something to do with the topic of your blog. There are plenty of parenting forums out there. People who visit these forums are likely to have an interest in your blog. When they see you commenting and starting posts, they will visit your blog and social media pages to see if you have any information they might find valuable.

Submit to Blogging Communities

Blogging communities are an easy way to promote your blog. Blogging communities act as social media sites for bloggers. They allow them to find each other and interact online.  Blogging communities are a great place to share your blog posts and interact with other bloggers.

 You can learn what works for other bloggers and ask questions about promoting your blog. Most bloggers are happy to share what works for them. Some other things you can do on blogging networks include,

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  • ​Engage with other bloggers
  • ​Get backlinks
  • ​Improve rank
  • ​Learn about new blogging trends
  • ​Drive traffic to your blog
  • ​Build relationships with other bloggers

​Use Pinterest

Pinterest is another fun and effective way to promote your mommy blog. You can create a board that is just for your blogs. Every time you post a new blog, add it to the board. This not only comes in handy when you want to quickly find or share your blog posts, but it also puts your blog on Pinterest.

You should add keyword tags to the description of the Pin. When people search for a certain word or phrase, they will find your blog. Even if they aren’t looking for a blog at the time, they may want to visit it anyway, so they don’t forget it later.

They can pin your blog posts and save them to their own boards. If you post recipes, crafts, or any other information on your mommy blog that others might find interesting, you should share it on Pinterest.

Moms go to Pinterest for ideas and advice, and if it can direct them to a blog that offers what they are looking for, they are more likely to return to that blog and share your posts with their other mom friends.

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Run A Giveaway

Giveaways are a lot like contest in that people can’t resist them. It’s hard to turn away from something that’s free, especially if you don’t even have to do anything to get it. Most blogs offer monthly giveaways. If you have a lot of followers or really want to bring more traffic to your site, you can do your giveaways more often. A giveaway can be anything that applies to your blog.

 Typically the bigger or more valuable the prize, the more people will respond to it. Of course, you can always start with something small and work your way up to bigger items. When you run a giveaway, you should still encourage your visitors to read your blog. You can tell them that you will announce the winner on a certain day and that they should check back.

You can also ask them to do something. Unlike a contest, a giveaway winner is picked at random. Even though a person may like your social media status or make a bunch of comments on a post, they still only have the same chances of winning as someone who has only done so once.

 For many people, this is ideal, and they will visit your site to enter the giveaway, but then return because they enjoy reading the content and blog posts.

​5 Ways To Promote Your Mommy Blog Offline

The best and easiest way to promote your blog is online, but that doesn’t mean it’s the only way. There are many ways you can learn how to promote your blog offline as well. This will allow you to reach people who may not get online often, or who don’t know how to find the things they are looking for online. Here are a few ways to promote your mommy blog offline.

Business Cards

People have business cards for a lot of reasons, and your blog is a great reason for you to have them. Your blog makes you money. Therefore you should think of it as a business. You can leave your business cards with the name of your blog on them anywhere.

You can ask local baby stores if they will let you place a stack on their counters, staple them to community bulletin boards, and just hand them out to family and friends. If you happen to be running a contest or giveaway, be sure to mention it when you give them the card.

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Live Giveaways

You can give things away online, and you can do so offline. You don’t only have to cater to your online fans. If you have people locally that read your blog, host a local giveaway. You can still encourage them to go online and read your articles and share them, but keep the giveaway local.

You can even make sure that the item you give away is a gift card to a local store or attraction. Make it a big deal, and people will become more interested in the giveaway and your blog.

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Host An Event

What better way to share your blog than with a party. Host a blog party or event and invite everyone to attend. Be sure to offer refreshments and some fun games. Talk about your blog and how you plan to use it. Invite people who will benefit from the information on your blog, to your event.

Since you are working on a Mommy Blog, it’s a good idea to invite new or expectant mothers. Encourage the people you invite to bring friends and family members. Be sure to share your website and even print out little tags to hand out so people will remember to go visit your blog when they go home.

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Get On The Radio

The radio is still a great way to get the news out about something new. If you have a local radio station, let them know you would like to go online and talk to your community about your blog. Talk to them about what it means to you and how you think it could help other people.

You can allow them to interview you or just go on and say a few quick words about your blog. Be sure to mention the name of it and the actual address several times so anyone listening will be able to write it down or visit it right then and there.

If you are offering a contest or giveaway, share that information as well.  Encourage people to visit and share it with others. Many radio stations also have a website where they allow their guests to share their links and contact information. If this is an option for you, take advantage of it.

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Put Yourself Out There

The best way to promote your blog is to put yourself out there as much as possible. Get creative and come up with new ways to promote it. If your city has a festival or craft fair, get a booth and get your blog information out there.

Maybe you want to just have a bake sale and add the name of your blog and the address to the packaging of each item, or maybe you want to print out a sticker with that same info and add it to the candy you hand out on trick or treat. If you go to baby showers, add your website to the bottom of a card.

There are a lot of opportunities to promote offline; you just have to be willing to put in the effort and hard work.

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Blogger’s guide

You will always need to promote your blog. Even if you get a lot of traffic and start to see your numbers go up, you will have to continue to promote it. Once you have got the hang of it, work harder and find new ways to do it.

Promoting your blog can be fun if you have a positive attitude about it. Be sure to partner up with other bloggers and help them promote their blogs too. Working together will ensure that you have plenty of support and also get the traffic you want to your site.

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